Telegraph - Beer goggles idea is a myth, claim scientists
Researchers went to people in cafes and bars with photographs of women, some with digitally enhanced faces and makeup to make them look older. The relative drunkenness of the variable (the control had no drink) was rated on a qualitative scale (e.g. 'relaxed', 'boisterous', 'drunk'). Women with drink overestimated the age of the women in the photographs, while men with drink tended to do no worse than the control. The other important outcome is that overall men and women with drink rated the photographs as less attractive than the control did, not more.
3 comments:
I call BS. Not to be a champion of beer goggles, but body language, pheromones and a host of other factors are missing from this experiment.
It is tantamount to disproving gravity by drawing a floating bowling ball.
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