Nick Marx and Matt Sienkiewicz
Since the 2000s, broadcast media's comedy has been more liberal, and followed a now predictable pattern: research an issue, discuss it and punctuate it with conservative hypocrisy or stupidity. This formula has an early example in the Daily Show, but has been replicated many times over. It used to be thought that the right-wing couldn't be funny, but as of 2016 there have been upstart comedians that don't try to laugh at hypocrisy from cogent positions or make sarcastic quips from an enlightened perspective but instead make quick jokes and take things less seriously. While the singular influence of any of these podcasters and keyboard warriors is smaller, in aggregate they create an alternative "parasocial bonding" environment where the consumers (we're mostly talking about the coveted "young men" demographic) have their tastes and perspective altered by constant contact. Joe Rogan, who is not overtly right-wing, may be the prime example of this strategy, but Theo Von and Andrew Schulz are also mentioned.
