Physorg.com - New happiness research demonstrates when material items are the best option
This study confirms the converse that previous studies on experiences/material items has found: that people remember experiences much longer than material items. Previous work has shown that giving good experiences are more memorable than giving good material items. This study showed that giving a bad experience is more memorable than giving a bad material item. The conclusion is that if you're uncertain about whether they'll like it, it might be better to give the material item.
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