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The 'beer goggle' effect is when a subject perceives another as more attractive when the subject has consumed alcohol. Scientists found that after consuming alcohol, college students rated both sexes higher in attractiveness than the control who drank a similarly flavored non-alcoholic drink. This was different from another study which showed only an opposite-sex effect, but was done in social situations rather than a more sterile lab.
More concerning was a second study that showed that even sober women who are frequent drinkers overrate the attractiveness of men versus their less-drinking peers. A possible theory is that frequent alcohol consumption affects the visual centers of the brain, making it less discerning when it comes to facial symmetry, the main determinant of 'attractiveness' in this study.
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